Originally my plan was to go over Tactic 4, 5 and 6 from the book "Shift " by Gary Keller but the circumstances are slightly different today due to COVID-19, so in today's Facebook Live, I would like to share some ideas you might also consider to implement in your real estate business even when you've made a choice to #stayhome like I did.
Here are the 3 basic steps I found are the foundation to grow a successful real estate business:
1. Connect and Engage as many people as possible.
2. Tell them you are a real estate agent.
3. Make Free and Paid offers to help without being salesy.
Here are some ideas how to do that:
1. Define your Ideal Client first.
2. Where they are hanging online? Facebook or Linkedin groups, Online Forums, Reddit, Quora, ect.
3. Create or Optimize your Profile on that Platform to reflect what you do and who do you hep.
4. Join groups, connect with people, engage in conversation, be yourself, see what your people need help with and what their problems...
Technology failed me to go on Facebook LIVE today, for those of us who work virtually, the internet, Zoom, FB Live are slow and sometimes connection fails but the good news is that we are still having internet.
As promised, I went over Tactic # 3 from the book "Shift" by Gary Keller: Do More with Less - LEVERAGE. Here is the recording CLICK HERE.
Our Businesses and Lives are NOT going to be the same during and after COVID-19.
So, I've decided that starting tomorrow I'll be re-vamping all of my new content to answer the needs, the questions, the worries of my customers, my community, my fellow agents and business owners.
I'll share anything and everything I know about real estate, business and life...
I've decided that the best use of my time today is to show up as a leader instead of going in a fetal position and just worry.
I want to contribute and help as much as I can, so we don't give up and stay strong in times like that.
Let's all show...
Hi fellow real estate agents,
I've been thinking a lot what I can do to give value in uncertain times like that to help our businesses, and I came to the idea to re-read the "Shift" by Gary Keller.
It helped me a lot during the 2008 Recession.
On Monday, March 23th at 11 am EST on my Facebook Business Page, we'll start with Tactic # 1 , 2 and 3.
I am looking forward to see you there. Please share with your colleagues. I think we can all take the first step and prepare for The Shift.
Yesterday, I had an Instagram life where I was sharing my scarcity mind drama about the Corona virus outbreak, about the real estate market, the stock market, our businesses and and everything else.
I woke up in the middle of the night the day before today with my heart pounding and worrying about everything.
My primitive brain was going into different directions as always but after I became aware of it, and stepped back, I found that nothing of real danger was actually going on.
I was safe and healthy, my family and friends were too, we had clean water, plenty of food and roof over our heads. The truth was that our brains are wired to look for danger and to help us stay safe.
But the good news is that we can as soon as we become aware of it, tell them that's not a real danger,and redirect them in a direction we want to.
But what I wanted to say today is that this morning, I woke up and I'm in a completely different energy than yesterday, and the reason...
I started my very first business in the States in just 5 short years after my family and I arrived with broken spoken English but pretty good understanding, writing and reading it, thanks to learning and writing the 3 BBC textbooks after I was putting the kids to bed every single night. And after all I passed my Real Estate Law and Math Exam with over 90% score (and it wasn’t easy even for native speakers).
I was not ready. I was not perfect. Heck...I was barely surviving.
But I started.
And then I failed.
Now here’s where it gets really good: I LEARNED so much in that business and one of the reasons I built it to 6 figures and then failed again, and built it back to 6 figures is because I learned to start before I was ready.
No matter what stage of business you’re in: you’ve got to start before you’re ready. It’s not optional. This is the entrepreneurial game.
You see, after I left the old continent and my other businesses there and before...
I have come a long way since starting my first business 25 years ago in Bulgaria. Before getting into the real estate industry, I owned 5 other businesses in totally different industries.
Just before my 30th birthday, my family won the green card lottery and took a leap of faith by leaving our safe life in Bulgaria and starting a new life on a new continent, new language, new culture. With a 2 and 9 years old, we hustled and were building the American DREAM that we were hopping for.
I believe so strongly in the power of women, and that we can do ANYTHING that we want. For me, that meant learning a new language, raising 2 children, hustling to get any job that I could get at the time to help us with the transition and building a business 5 years after we settled in the States all at the same time.
After 16+ years in the real estate field, I started helping other female entrepreneurs start and scale their own businesses or turn a side hustle into a business.
So many of us (myself included) are dealing with an entrepreneur overwhelm.
Did you know that there are approximately 60,000 thoughts our brains are dealing with every single day and those thoughts never stop.
Keep reading though because here’s where it gets good.
WE CAN DO SOMETHING ABOUT THIS.
So technically we can’t make our thoughts stop but I do have a few hacks I use myself to beat my entrepreneurial overwhelm.
If you’ve been feeling like there are too many things to get done you should know you’re not alone.
Not even a little. I feel you. I hate to admit it...but hey! making all of those big, scary goals is part of what makes you and I amazing at what we do. It’s because we dare to dream, dare to plan and dare to execute on the things that make us scared.
But I want to make sure you don’t let the overwhelm settle shop in your brain, takeover and keep you from making everything you want it to be in your businesses and life....
When I started my real estate business back in 2003 and grew it to 6 figures in 2 years, I had NO FREAKING IDEA that I was also needed to navigate a new path beside having a business - the inner work.
While I see this happening at the very start for most of my real estate colleagues, it actually hit me when I got to my 6-figures.
I guess that was because I had several businesses before this one and I knew how to start and grow it to a certain point but after that point was unknown and hard for me.
Here’s the truth: starting a business will bring out all of your mindset craziness.
All of your doubt, enoughness, worthiness, perfectionism and fears will come quickly rolling out of your head and into your business. And if you’re not prepared for them, they’ll run you right on over, get you into overwhelm, confusion and even get you feel depressed, especially when you are not yet busy enough. It will make you spend 80% of your brain energy battling with your thoughts.
I wanted to share a some steps I use that help me FOCUS and get things in my business done for you to consider doing in your business.
I don’t know about you but when I put all of my energy out there and don’t get the results I was aiming for right away, here is the pattern of activities I’m going to by default, instead of staying on my original plan for at least 90 days to see max results,
You get the picture, yes? Does any of it sound familiar????
If I don’t intentionally interrupt my brain and tell it where to go, I’ll just keep circling in the above scenario and never get the results I wanted in the first place.
Now, I'm not saying that the...